How can you:

- easily benchmark website’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress on the fly.

For a site optimizer, data is the single most powerful weapon. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither clients nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about client feedback but first thing you got to do is root through your proper information to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Management wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your company.

I am all for automation in my business because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can keep track of your SEO progress fast and easy, just like thousands of search engine optimization marketers do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in SEO reporting, I’ve pinpointed three:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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